Thursday, July 10, 2008

Double Fusion Signs Sony In Advertising Deal

Foster City-based Double Fusion, a provider of in-game advertising, is in a partnership with Sony Computer Entertainment America and Sony Computer Entertainment Europe to provide dynamic in-game ads to the PLAYSTATION 3. According to Sony, the partnership will allow brands to target PS3's gamer demographic. Double Fusion will provide its expertise, technology, and sales force to sell in-game ads running in P3 games. Financial aspects of the deal were not disclosed.