Tuesday, November 27, 2007

Cyber Monday Sales Total $733M

comScore reported Tuesday afternoon that its measurement of "Cyber Monday" sales shows consumers spent a total of $733M online for the day, up 21 percent over last year. According to comScore, the total spent so far this season (since the beginning of November) to $10.7 billion. The firm reported an increase of 38 percent in buyers, but that the dollars spent per buyer were down by 12 percent.