Thursday, March 13, 2008

Google Launches Ad Manager

Mountain View-based Google is set today to launch a new ad serving service, Google Ad Manager, focused on helping firms manage their online advertising inventory. The new service is focused on helping web sites to optimize their online ad inventory, maximize yields, and handle their own advertising inventory. According to Google, the service will allow sites to sell ad inventory directly to advertisers, and also connect into ad networks, including to but not restricted to Google AdSense.