Monday, July 28, 2008

Glam Takes On Wellness

San Francisco- and New York-based Glam Media, a publisher of a network of women's web sites, said Monday that it has launched a new vertical focused on health and wellness. According to the firm, its Glam Wellness vertical is targeted at brand advertisers who want to reach women passionate about wellness. The vertical includes more than 20 web sites and publishers. The firm said the sites include BeThree.com; Conscious Living TV; EcoFabulous; EatingWell; Lifescript; Low Impact Living; Spaparazzi and others. The vertical will be run by Joe Lagani, former publisher of Conde Nast House & Garden.