Wednesday, May 6, 2009

VideoEgg Rolls Advertising Optimization System

San Francisco-based VideoEgg has rolled out its own advertising optimization system, the firm said this morning, which will help its customers place brand advertising. According to VideoEgg, its new AttentionRank system will identify when and where users are most receptive to a brand message, and help its advertisers optimize their media placement. The firm claimed that the new optimization capability has included "substantial" increases in time spent on advertising content from its customers. VideoEgg is venture backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures.