Wednesday, October 7, 2009

PubMatic Gets Win At HuffPo

Palo Alto-based PubMatic, a provider of advertising optimization tools, said today that it has signed up the Huffington Post as a customer. PubMatic said that the Post will use its technology to manage its ad inventory. PubMatic provides a service which optimizes the advertising networks being used by web publishers, so that they get the most revenue from those ads.