Thursday, May 21, 2009

Yahoo Taps Teracent, Tumri For Ad Targeting

Sunnyvale-based Yahoo said today that it has enhanced its display advertising, by using third party advertising technology from Teracent and Tumri. Financial terms of the deal were not disclosed, however, Yahoo said that the two will be used as part of a "Smart Ads" program to optimize ads for personal computers and mobile phones. The new ad program currently only covers North America.