Tuesday, June 9, 2009

WWMR Acquired by Massachusetts-based Firm

San Mateo-based marketing research and strategic consulting firm WWMR Inc. has been acquired by oncology software developer IntrinsiQ LLC of Waltham, Mass., IntrinsiQ announced Tuesday. Financial terms of the deal were not disclosed. IntrinsiQ explained that, as a result of the acquisition, it will be able to offer a comprehensive suite of primary and secondary cancer market research applications. IntrinsiQ said WWMR will retain its name and continue to provide custom consulting and market research services in non-oncology sectors from its San Mateo office. All WWMR employees will become IntrinsiQ staffers, IntrinsiQ added.