Wednesday, August 19, 2009

Danoo, IdeaCast Become Reach Media Group

San Francisco-based Danoo and IdeaCast, two firms providing out-of-home entertainment and advertising, said today that they have relaunched themselves as Reach Media Group. The firms merged in July, with Danoo acquiring IdeaCast. Reach Media said it will now focus on business travelers, health and fitness, and what it is calling its "urban mobile" network focused on on-the-go, urban professionals. Reach Media is backed by National CineMedia and Kleiner Perkins Caufield & Byers.