Monday, June 7, 2010

Six Apart Buys NaturalPath Media

San Francisco-based blogging software firm Six Apart announced this morning that it has acquired NaturalPath Media, an online advertising and media firm focused on sustainable, healthy lifestyles. Financial terms of the buy were not disclosed. NaturalPath operates such sites as DrGreene.com, GreenLivingIdeas.com, ScientificAmerican.com and EcoSalon.com. Six Apart said the buy will help it reach women in the 25+ demographic.