Tuesday, September 22, 2009

Facebook Links With The Nielsen Company

Palo Alto-based Facebook and audience measurement firm The Nielsen Company said this morning that they are in a multi-year, strategic alliance. According to the two firms, they will create new products to help marketers measure the effectiveness of Facebook advertising, with the first product out of the collaboration being Nielsen BrandLift. The firms said that BrandLift will use opt-in polls on Facebook to measure consumer attitudes and purchase intent of display ads being shown on Facebook. Financial details of the strategic alliance were not disclosed.