Monday, July 2, 2007

Nielsen, Sony Computer Team On In-Game Advertising Data

Foster City-based Sony Computer Entertainment America and The Nielsen Company said this morning that the two are in an initiative to develop a measurement system for game network advertising. The two said that SCEA will share game network traffic and other data from its PlayStation 3 systems to Nielsen. Nielsen will use the data to calculate reach, frequency, and effectiveness of the game network advertising. Financial terms of the deal were not disclosed. The firms said that the deal will allow advertisers and agencies to calculate CPMs across the PS3 and PlayStation network with greater detail and accuracy, and that Nielsen will also combine that data with its Nielsen GamePlay Metrics information.