Wednesday, September 30, 2009

Reply.com Targets Home Improvement

San Ramon-based Reply.com, a provider of locally targeted, online marketing services, said today that it has expanded into the home improvement vertical, and will be providing an online marketplace for online traffic specifically interested in home improvement. The firm said the new category will allow advertisers to buy either leads and clicks from consumers interested in the vertical. Reply.com is backed by ATEL Ventures, Outlook Ventures, and Scale Venture Partners.