Wednesday, June 6, 2012

PubMatic Gets $45M For Ad Optimization

Redwood City-based PUbMatic reports today that it has raised $45M in a mezzanine financing round. The round was led by new investor August Capital, and also included all of its existing investors, including Draper Fisher Jurvetson, Nexus Venture Partners, Helion Ventures and Silicon Valley Bank. PubMatic is a developer of online publishing and advertising software, which helps publishers with selling and automating advertising on their sites. PubMatic said that Eric Carlborg of August Capital joins the company's board as part of the funding. THe firm said the funds will go towards its targeted acquisition strategy. More information »