Monday, February 1, 2010

Pandora Targets Small, Medium Sized Businesses

Oakland-based personalized internet radio service Pandora said today that it is launching a new effort to court small and medium sized business advertisers. According to Pandora, it has created a dedicated sales team and ad platform focused on SMB ad sales. The new effort is being headed by VP of Performance Ad Sales, Brian Mikalis. Pandora said it is tapping display advertising firm AdReady on the push.