Wednesday, August 18, 2010

Yahoo Starts Move To Bing

Yahoo said this week that it has begun implementing the move to use Microsoft's Bing for the firm's back-end search technology. The firm said that later this week, it will begin transitioning its organic search results to Bing, and will begin testing of paid search accounts. Yahoo said it will be testing the change with a limited number of accounts, with a goal of a transition by 2010, while protecting the holiday season. Hedging, Yahoo did say that it may defer the full transition to 2011, depending on how the overall experience goes for the firm.