Wednesday, July 21, 2010

Yahoo, Bing Start Testing Advertising Efforts

Yahoo and Bing said today that the two have begun testing integration between the two firms' systems, as part of the search alliance the firms announced about a year ago. According to the two, they expect to complete transition in the US and Canada over the next few months of their two systems. Bing and Yahoo linked in a search and advertising deal nearly a year ago, which calls for Bing to power Yahoo's search, and to direct Yahoo's advertisers to Microsoft's adCenter.