Thursday, August 26, 2010

Cisco To Buy ExtendMedia

San Jose-based Cisco announced this morning that it intends to acquire ExtendMedia, a developer software content management systems for video. Financial terms of the deal were not announced. ExtendMedia, which is based in Newton, Mass., and has the majority of its employees in Toronto, Canada, develops CMS software used to manage online video content. Cisco said the acquisition will help service provider deliver multi-screen offerings as the market transitions to IP video. The firm also said it will integrate ExtendMedia's CMS software into its own offerings, and that the software will become a "core component" of its next generation video architecture.