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Salesforce.com Buys Assistly

San Francisco-based Salesforce.com has acquired Assistly, a startup delivering customer service software to small and emerging businesses, in a deal worth $50M. Salesforce.com said it will make Assitly part of its Service Cloud family. Assistly was venture backed by Bullpen Capital, Index Ventures, salesforce.com, Social Leverage and True Ventures. The firm's CEO was Alex Bard. Assistly was also based in San Francisco.


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