Tuesday, January 31, 2012

TrialPay Banks $40M

Mountain View-based TrialPlay, which offers up incentives and payments to consumers to increase sales for online merchants, said today that it has raised $40M in a funding round. The round came from Greylock Partners, Visa, T. Rowe Price, DAG Ventures, DFJ Growth, and QuestMark Partners, along with other existing investors. TrialPlay allows companies to provide special offers and advertising to customers alongside their transactions. More information »