Wednesday, July 11, 2012

AdRoll Raises $15M

San Francisco-based AdRoll, a developer of online advertising retargeting technology, has raised $15M in new funding, the firm said this morning. The round was led by Foundation Capital, and also included Merus Capital and Accel Partners. Foundation Capital's Charles Moldow joins the company's board as part of the funding. AdRoll said it will use the funds to scale its business and further develop its technology. AdRoll's CEO is Aaron Bell. The firm's technology is used to retarget online advertisements to users based on their shopping behavior. More information »