Friday, April 21, 2017

AdRoll: $300M Run Rate, 35,000 Customers

San Francisco-based performance marketing and ad retargeting software developer AdRoll said on Thursday that it has just passed a $300M run rate, and now has 35,000 active customers as of the end of 2016. The privately held firm is led by CEO and co-founder Aaron Bell. AdRoll is venture backed by Foundation Capital, Institutional Venture Partners (IVP), Northgate Capital, Performance Equity, Glenmede, Merus Capital, Accel Partners and Peter Thiel. The company passed up $150M in its run rate in 2014.