Thursday, October 18, 2012

BloomReach Finds $25M For Big Data Applications

Mountain View-based BloomReach, which develops "big data" marketing applications, announced today that it has raised $25M in a Series C funding round. The round was led by New Enterprise Associates, and also included Lightspeed Venture Partners and Bain Capital Ventures. Bloomreach uses "big data" techniques to predict what consumers are interested in, and then automatically adapts web pages to present information most relevant to a user. The firm said it has now raised $41M in funding. BloomReach is headed by Raj De Datta. More information »