Friday, May 31, 2013

BloomReach Acqui-hires ShopLogic

Mountain View-based BloomReach, which develops big data marketing software, said Thursday that it has acqui-hired the co-founder of ShopLogic, a developer of a promotions management platform. BloomReach said it hired CEO Kevin Chan and CTO Dennis Maskevich to bolster its big data marketing apps. Financial details of the buy were not disclosed. BloomReach is venture backed by Bain Capital Ventures, NEA, and Lightspeed Ventures.