Thursday, February 21, 2013

Drawbridge Adds $14M

San Mateo-based Drawbridge, a developer of advertising technology for tracking users across different devices, said Thursday that it has raised $14M in a Series B funding round. The round was led by Northgate Capital, and also included Sequoia Capital and Kleiner Perkins Caufield and Byers. Drawbridge develops profiles of individual users, correlating those users between their activity on the web, mobile devices, tablets, and more--which helps advertisers better determine what is driving conversions. The firm last raised funding in May of last year. The new funding brings its total raised to $20.5M. More information »