Friday, May 6, 2016

Drawbridge Picks Up $25M

San Mateo-based Drawbridge, a developer of web personalization and ad analytics tools, has raised $25M in a funding round, the company said this week. The Series C funding was led by Sequoia Capital, and also included Kleiner Perkins Caufield and Byers and Northgate Capital. The funding brings the company's total raised to $45.5M. Drawbridge is led by Kamakshi Sivaramakrishnan. The company develops technology to offer up anonymized, user information to help advertisers and marketers match their ads to consumers.