Friday, November 14, 2014

UpLift Finds $8.2M For Travel Loyalty

Sunnyvale-based Uplift, a developer of loyalty marketing software for merchants, has raised $8.2M in a Series A funding round. The funding was led by IDG Ventures, and also included PAR Capital Ventures, Thayer Ventures and others. According to UpLift, it is tackling verticals such as travel, e-commerce and nonprofits. The company was co-founded by Brian Barth and Stu Kelly, co-founders of SideStep, which was acquired by Kayak in 2007 for $200M.