Monday, September 14, 2015

ADARA Finds $23M For Travel Advertising, Loyalty Data

Mountain View-based ADARA, a provider of travel advertising and loyalty data, said today that it has raised $23M in a Series C funding. The funding was led by World Innovation Lab (WiL), and also included August Capital, Morgenthaler Ventures, ONSET Ventures and QuestMark Partners. The company said the new funding goes towards expansion and product development, particularly in Asia. ADARA, led by Layton Han, helps companies in the travel area better track purchase patterns, loyalty program usage, and more of users. The company said it has relationships with United, Delta, Hyatt, Marriott and Hertz to better target consumers. More information »