Tuesday, December 16, 2014

Yahoo Completes BrightRoll Buy

Sunnyvale-based Yahoo has completed its acquisition of programmatic video advertising company Brightroll, the two said this week. According to Yahoo, the buy is expected to add net revenues of $100M in 2014. Yahoo also is adding approximately 400 employees from BrightRoll, saying those employees will continue to focus on digital video advertising. Yahoo paid $640M for BrightRoll in November.