Friday, March 6, 2015

Fitbit Buys FitStar

San Francisco-based Fitbit, the maker of the popular fitness tracking bands, said late Thursday that it has acquired fellow San Francisco company FitStar, which develops health and fitness training apps. Financial terms of the buy were not announced. FitStar was venture backed by Google Ventures, Trinity Ventures and angels. Fitbit said it will use the acquisition to help users track their daily activity on Fitbit devices, and get tailored exercise programs. Fitbit said the service will provide "even more motivation and encouragement" to its users.