Wednesday, April 29, 2015

Twitter Buys TellApart For $532.6M

San Francisco-based Twitter has acquired Burlingame-based ad targeting and personalization software developer TellApart, in a deal worth $532.6M, the company disclosed in a regulatory filing Wednesday. Twitter said it would issue 12.6 million shares of its common stock, valued at $42.27 per share, for TellApart. TellApart was venture backed by Bain Capital Ventures, and was founded by Josh McFarland and Mark Ayzenshtat. Twitter had announced the acquisition earlier this week, without financial details.