Thursday, May 7, 2015
RockYou Acquires PlayHaven
San Francisco-based RockYou has acquired mobile ad network Playhaven, to help bolster its mobile ad efforts, the company said late Wednesday. Financial details of the buy were not disclosed. Playhaven was owned by startup incubator and studio Science, Inc. Science had acquired Playhaven in 2014. Playhaven says it reaches over 250 million monthly active users in 223 countries. Playhaven is also based in San Francisco.