Friday, July 31, 2015

Yahoo Buys Polyvore

Sunnyvale-based Yahoo! said late Friday afternoon that it has acquired Polyvore, the social shopping site led Jess Lee. Financial terms of the acquisition were not disclosed. Polyvore's site lets users create their own outfits--tying together clothing, accessories, and other goods. Yahoo said the deal will strengthen its digital magazines and verticals. Polyvore's backers include Benchmark Capital, DAG Ventures, Goldman Sachs, Harrison Metal Capital, Matrix Partners, Reed Hoffman, Nirav Tolia, and Vivi Nevo.