Thursday, January 28, 2016

Branch Metrics Picks Up $35M

Palo Alto-based Branch Metrics, a developer of "deep linking" software for apps, has raised $35M in a Series B funding. The funding was led by Founders Fund, and also included New Enterprise Associates (NEA), Pejman Mar Ventures, Cowboy Ventures, Zach Coelius, and Ben Narasin, and Madrona Venture Group. The company has now raised $53M in total. The company develops software and APIs which help provide attribution of links to apps and content. The company's CEO is Alex Austin.