Monday, March 2, 2015

Branch Metrics Snags $15M For Mobile Deep Linking

Palo Alto-based Branch Metrics, a developer of software to help mobile developers better enhance referrals and deep links to their apps, said last week that it had raised $15M in a Series A funding. The round was co-led by New Enterprise Associates (NEA) and Ben Narasin, and also included Pejman Mar Ventures, Zach Coelius, Cowboy Ventures and TriplePoint Capital. The company said thew new funds will go towards market expansion. Branch's CEO is Alex Austin.