Monday, April 18, 2016

Oracle Acquires Crosswise

Redwood Shores-based Oracle announced that it has acquired Crosswise, a developer of software which correlates cross-device advertising and marketing. Financial terms were not disclosed, however, the deal was reportedly worth around $50M according to Israeli media. Oracle says Crosswise uses artificial intelligence and machine learning to match multiple devices to specific users, for use in cross-device advertising, personalization and analytics.