Friday, December 9, 2016

W2O Group Buys Sentient Interactive

San Francisco-based W2O Group, a provider of software analytics for marketing and communications firms, said Thursday that it has acquired Sentient Interactive. Sentient Interactive is based in Morristown, New Jersey, has more than 50 employees, and provides digital paid and owned media analytics and strategy and marketing campaign execution. Financial details of the acquisition were not disclosed.