Tuesday, October 3, 2017

Ellie Mae Completes $128M Velocify Acquisition

Pleasanton-based Ellie Mae said Monday afternoon that it has completed its acquisition of Los Angeles-based Velocify, a developer of sales lead management software. Ellie Mae said the acquisition will help in its efforts to deliver digital mortgage capabilities, and that it will integrate Velocify's lead management, engagement and distribution capabilities within its Encompass CRM tool. Ellie Mae had said earlier that it would pay $128M to acquire Velocify.