Monday, December 17, 2018

VigLink Acquired By Sovrn

San Francisco-based affiliate link automation software provider VigLink has been acquired by Boulder, Colorado-based programmatic advertising exchange operator Sovrn Holdings. VigLink is a developer of software which automatically inserted affiliate and e-commerce links into the sites of publishers. Financial details of the acquisition were not announced. According to Sovrn, the deal will help complement its suite of products and services. VigLink was based in San Francisco, and counted such investors as First Round Capital, Google Ventures, Reid HOffman, Deep Nishar, Niel Robertson, Hadi and Ali Partovi, Carlos Cashman, and Micah Adler as investors.