Thursday, March 10, 2011

DemandTec Buys M-Factor

San Mateo-based DemandTec said Wednesday evening that it has acquired M-Factor, a provider of predictive analytics software for the marketing industry. Financial terms of the buy were not disclosed. M-Factor, also based in San Mateo, is venture backed by Bay Partners, Norwest Venture Partners, Pelion Ventures, and US Venture Partners. Publicly held DemandTec said that M-Factor's customers include The Alberto Culver Company, The Coca-Cola Company, The Dannon Company, General Mills, Inc., The Kellogg Company, Nestlé Waters North America, Inc., and Ocean Spray Cranberries, Inc.