Wednesday, February 11, 2009

HOTorNOT.com Partners With Fox On Reality Show Promotion

San Francisco-based HOTorNOT.com, the online site which allows users to rate the attractiveness of people, said today that it has partnered with Fox Reality Channel, on a new reality series called "Battle of the Bods." The firm said that it will work with Fox on a marketing campaign, which will include cross-promotion on its site, and on Fox's own site promoting the series. Financial terms of the deal were not disclosed.