Monday, October 8, 2007

Sony Opens In-Game Ad Unit

Foster City-based Sony Computer Entertainment said today that it has created a new, in-game advertising unit. The firm said that the new unit will focus on in-game advertising for its PlayStation platforms. The new unit will be headed by Darlene Kindler, who joins the firm from Adscape Media, the in-game advertising company which was acquired by Google in March. Kindler has also served at Nintendo of America, IREM America, Data East, and 3dfx Interactive.