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Ning Launching Virtual Gift Effort

Palo Alto-based social networking site Ning is announcing tomorrow that the firm has launched a new effort to sell virtual gifts on the site. According to the firm, the new Ning Virtual Gift product will allow its users to create and upload custom, virtual gifts, and allow them to share in revenue generated from those gifts. The site said that gifts will cost 75 credits, or $1.50 per gift, with Ning and the gift creator equally sharing in the revenues. Ning operates a site that allows users to create and operate their own social networks.


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