Wednesday, February 17, 2010

Adap.tv Launches Video Ad Market

San Mateo-based Adap.tv, the online video ad management firm backed by Spark Capital, Redpoint Ventures and the Gemini Israel Funds, said Tuesday that it has launched its own, video advertising marketplace. The firm said its adap.tv marketplace will allow ad agencies, publishers, and ad networks to buy and sell in-stream video ads. Adap.tv claims its platform will give advertisers access to hundred of sites and billions of video ad impressions.