Wednesday, October 27, 2010

Yahoo, Microsoft Complete Search Ad Transition

Microsoft and Yahoo said today that the two have completed their transition to power all of Yahoo's paid search listings with Microsoft adCenter. The two companies have been working since inking a deal in July of 2009, where Microsoft would take over Yahoo's search advertising efforts. The two said that the new, combined network now provides 5.7 billion monthly searches to advertisers, reaching 163 million unique users.