Tuesday, November 16, 2010

Google Goggles Teams In Marketing Effort

Google said today that it has tied in a marketing experiment with five brands, around its Google Googles application. Google Goggles is a mobile app which allows users to take pictures of things with mobile devices to get more information on those things. According to Google, it has tied with Buick, Disney, Diageo, T-Mobile, and Delta Airlines to create "Goggles-enabled" print ads, movie poster, and other media -- which will by recognized by the app, which will allow users to click through to mobile destinations about those brands.