Tuesday, February 8, 2011

Meebo Acquires Mindset Media

Mountain View-based social sharing and messaging firm Meebo said this morning that it has acquired Mindset Media, a provider of psychographic measurement and targeting services to advertisers, agencies, marketers, and publishers. Financial terms of the buy were not disclosed. Meebo is venture backed by Sequoia Capital, Draper Fisher Jurvetson, JAFCO Ventures, Time Warner Investments, True Ventures, and KTB Ventures. Mindset Media was based in New York.