Tuesday, June 5, 2007

Salesforce.com, Google In Strategic Alliance

Salesforce.com and Google said Tuesday morning that they have formed a strategic global alliance. The deal ties Salesforce's customer relationship management products with Google's AdWords product, allowing Salesforce.com to resell Google's AdWords platform through its CRM tools. According to the companies, Salesforce Group Edition will allow users to connect to Google Adwords to place online advertising and track leads.